But what to write???
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Write what you know.
This blog is dedicated to my consulting business. You will see Marketing and Event Management related articles. Also some blurbs from me on ideas I have explored with clients or ideas for my personal business. I'll also use this as a platform to explore business ideas, and will put my "brain" on paper. I will also take pop culture topics and relate them to my business.My process on decision making to follow one path or another is one unique aspect of working with me. I don't make random decisions, just relevant recommendations. I think every aspect of Marketing and Event Management needs to be handled as an important item, getting well deserved planning and thought. So I write about just that ...
"As you write, more of your business philosophy will be shared, and more about you. Tell people who you are, and show your expertise..."
Reflecting is an important aspect of my personal life, and business too. Aside from how reflecting on my experiences has helped me be a better business owner (and wife, partner, mom...) I think it's how we improve our customer service and improve the client experience in business too.
Reflecting helps us avoid problems before they occur, and improves my protocol for events. Am I VERY Detail Oriented, Yes. Perfect, NO. But I always improve and learn personally and professionally. You will see some of those reflections here in this blog.
Write About Your Business in your Profile and as a Post
As you write, more of your business philosophy will be shared, and more about you. Tell people who you are: it can be detailed or simple. But include details about your company. At the bottom of your blog is the optional profile. Fill that section up with information about your business. And blog about it. Users (err... clients) should be able to access info about you in the way they like, so multiple options is a good thing.Since we are on the subject, here's me:
Posted by Joanne Klee,
Consultant | Principal
JK Marketing and Events
That's Me. And here is how you can RSVP ... 773.677.0783
Link In To Your Social Networks
Flickr, Twitter, and Facebook, these are all avenues you have probably heard of to help "build your social network." I think there's a balance to soft selling and bombarding people's feeds with your blog or business articles. |
| Give clients access AND expertise. Use Social Media and Expand your business toolbox. |
I have personal accounts for my personal life and family stuff, and a business profile. When my clients are in business mode from 9-5 they can see my business content. And since I am online ... it's also available 24/7.
Google Drive: Event Photos
As my blog evolves you will see a link to my Google Drive Photo feed or Flickr with my event and marketing photos. It's another way to have your portfolio online. (And write a blog post with portfolio photos highlighted.)Twitter: You will see my JK Marketing and Events twitter feed where you can follow me @JkleeMarketing for marketing, business and occasional science (for the geek in me) related content.
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| Start a twitter account, and leverage the free advertising. |
LinkedIn:
Under my Consultant Name: Joanne Stadnicki Klee is my Linkedin profile, these links are just another way to expand access to ME through one avenue of my social network. If you're a LinkedIn user you can access my profile and endorse me for the products and services I provide.
Clients can find my business footprint with ease and shouldn't ever have to search for a link!
Keep it Professional
Frequently new clients will search you out, and the internet makes that so easy. Clients want to see your online footprint, especially for a "marketing consultant," aye? The online footprint you create helps clients research your services, and your style of business. AND Your Professionalism. So keep your blog and social network locations All. About. Business. If you have personal content and pictures of your adorable kids, well put that on your personal blog. Okay, maybe the occasional holiday card can get posted."...Keep your blog and social network locations All. About. Business."
But another feature of blogging for business is you can "direct" people to highlights you WANT them to see:
> > > find my press release for an Boxing Fundraiser here. Our "Amatuer Boxing Fundraiser Helps Knock Out the Effects of Poverty" < < <
Include Information About Your Business
Frequently, consultants who provide niche services, and who are still building their brand, have to do some "extra selling" to make clients aware of all the services they can provide. Your blog can easily host a post on your services profile. Whether its a checklist of your business services, or some exciting testimonials that clients have provided you. Appreciation quotes, or specific event related thank you's, ask permission to share the kudos and publish them on your blog!A note about Blogging and Business Competition:
Yes, their is a balance to putting out "too much" information about yourself and your company because of the competition. The balance is getting enough information available to potential and existing clients, and withholding anything cutting edge to keep it for your professional purposes.
So along the lines of my detail oriented services - you need to LIVE the idea of competition, and where that balance between information and business privacy lies. You too can research the competition. Why? So you can see for yourself this fact:
". . . You are a unique provider or product for 6 months to a year - That's It. Make the most of your time."
Depending on the field, your product (especially Apps) are "unique" for about 6 months before someone else can provide a similar service and try to do thing better than you. And they will be better.* The content on your blog ISN'T what makes you stand out in the competitive market - instead your expertise is. I hope!
Consider this fact.
There are millions of Apps available at the App store and in the Android market.When a new app enters the marketplace, they are "Unique" for about 6 months, before another developer puts out a similar, better product. OUCH! I Know that hurts when we hear it, but that's the nature of competition. And there are ways to overcome this cycle ( I feel another blog post populating my brain on this subject,...).
A note about evolution of the Competition:
The competitive developer will research your product, your launch, and your customer service and try to improve on every aspect. They will launch a competitive app - in their style - and improved upon your products ideas.If you read the 1st paragraph in this post What to Write, and reflection, well this is where reflection squeezes in. . . Reflect on your product and services so you can be better. Reflect on your competition, what are their gaps? Do better then them!
* Did you see that * asterisks above ... it's noting this: Even tho someone may market themselves better, and fix some of your product tweaks, and do make an amazing product launch (because they have loads of funding/time/resources) doesn't mean that you shouldn't remain in the market, and have a piece of the pie.
I also hope that you will develop that unique piece of your business that can't be duplicated. In my case, in a world of consultants galore, I am the unique piece.
Key business drivers: Professionalism... Knowledge + Wisdom = Experience. And with my extensive experiences in business and life comes professionalism.
Include a Picture in your Post (A.K.A. Oversimplified Search Engine Optimization (SEO)
In addition to linking your post to a tweet and perhaps on your Facebook page, you will want other internet users, even those not in your network to find your posts, right? That's called SEO, Search Engine Optimization. Simple steps to starting your blog being found:Do You have a blog address = check
Do You have a title to your post = check
Do you have a picture = check
Add a picture, at least at about 100 words or more into your article = check.
WHY INCLUDE A PHOTO?
Why put the picture about 100 words in? When you click on the HTML tab above in a new post page on blogger, you will see the post code. In a test post, paste or link to a picture. Now click on the HTML tab... there's alot of code, but no picture. Rest assured your pic will be there. But the code os the core of computing language. So when someone googles "Article + Welcome to Organic Marketing in Action, Also Known as Blogging about YOUR Business" the search engine will find the Title, web address, and first several lines of your posts "html code" to bring back search relevance. Would you prefer the search engine, in this case google, find your pictures HTML code which has NOTHING to do with your article? Or find the first several lines of your post which hold relevant content? (You picked the latter right? Good.)
Include a picture for the humans who are doing the reading and who like things to look pretty. Make the picture relevant to your article. Also try to add pictures that you have the rights too, that means you own pictures. If you simply google pictures and copy those you are very likely infringing on copy writes, no,. no., no!
Add Tags or Labels to your Post
Again, if you want to be found by search engines, add labels. This maximizes finding your post. Label with your blog topics, title, your company name, and what others may search.There's other tips and tricks to blogging (ooh, I think I'll make that a label to use on the blog) and I'll add posts on them the future. So when you can, click on the label below - that says Tips and Tricks on Blogging - to easily find that next post.
Service
Excellence
| Detailed
| One
Stop Solutions
Posted by Joanne Klee,
Consultant | Principal
JK Marketing and Events
From the Everyday to the Extraordinary
Service Excellence | Detailed | One Stop Solutions
twitter @JKleemarketing
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