Showing posts with label selling documents online. Show all posts
Showing posts with label selling documents online. Show all posts

Monday, February 15, 2016

Remember to Say THANK YOU to Everyone, Include Sponsors, Vendors, And Associates

Remember that last Marketing Program where the Sponsors said it was one of their best campaigns? Those Sponsors are the happiest of customers. And then,... when it was all over... did you say thanks?

One of the best ways to stand out in business is following those simple Golden Rules of Service.


  • SAY THANK YOU
  • Location, Location, Location
  • and Always Put the Customer First (notice it's not the "always right bit.)

Customers take up two of the three rules. Because without customers we DO NOT HAVE a business. Who would you sell too? Saying thank you is so simple, yet so easy to forget. In my new client checklist a thank you note is a part of the white glove approach I use with customers. They don't have to choose my consulting service, and I know they will be happy with it. But I want them to feel the appreciation. 

JK Marketing and Events
Say THANK YOU to those that Make It Happen!



Like these posts? SEE MORE at our New Blog Home JoanneKleeMarketing/Insights


Ah! There is another Marketing piece of cold. Making an Emotional Connection with clients HOW CAN I DO THAT? It really is simpler than you think. Saying thank you goes a tremendously long way. 


So you can't think of what to write, in a pro letter or simple notecard. Here you go, all written for you, and you can make EZ changes to make it your own.

Saying Thank you - It doesn't Hurt.
"There is another Marketing piece of cold. Making an Emotional Connection with clients. It really is simpler than you think."

This document is one of my most popular. The wording is concise and simple. The message is clear: Thank you.



Visit my Scribd Store for more Marketing and Event Related Documents. Custom document requests accepted. 

Let's make your business grow! 

The other way to find this Thank You Letter is in the COMPLETE SPONSORSHIP PLANNING KIT, it has all you planning needs for a successful event or campaign.


From the Everyday to the Extraordinary...

Joanne

Posted by Joanne Kleé, 
Owner | Consultant

Joanne Klee Marketing & Events
Service Excellence | Detailed | One Stop Solutions


Come meet me where you are:Twitter | Facebook 
WebSite | Blog


Wednesday, February 10, 2016

Clients Can tell you what you do well. Testimonials A La Carte

Remember that last project? You navigated so many details efficiently and quickly. The client was thrilled and you are on to new projects....errr WAIT! 

STOP! You Can Grow your Business Brand.

Building a business takes expertise and ability. Which you have. It also needs advertising to grow. When have you last advertised? When did you last talk with previous clients about potential future business? 



THE TESTIMONIAL

Okay, it is not the newest concept in Marketing, but it is a quick and easy tool to continue building you brand. 


"Building a business takes expertise and ability. It also needs advertising to grow."


Like these posts? SEE MORE at our New Blog Home JoanneKleeMarketing/Insights


ASK Clients for a quote. What did I do exceptionally well when we last worked together?

ASK Customers if you would refer my business, what would you tell the person in 1-2 sentences? 

ASK Associates how did my work help you? Can you put it in a sentence?

JK Marketing and Eventd
Nurture the Client Relationship, they will thank you. 

Asking for the compliment can seems awkward. But when positioned as a testimonial to help your business, it stays about the business that you provide. The services that you exceed in. 

ASK FOR THE TESTIMONIAL about YOU. 

Need a quick format to lay into a postcard or email. Here it is...





Click through to my Scribd Document Store for more files like these...


From the Everyday to the Extraordinary...

Joanne

Posted by Joanne Kleé, 
Owner | Consultant

Joanne Klee Marketing & Events
Service Excellence | Detailed | One Stop Solutions


Come meet me where you are:Twitter | Facebook 
WebSite | Blog




Saturday, January 17, 2015

Social Media as a Small Business Advertising Tool

Social media IS a tool to help promote your business. But where to begin? And the management of it can feel overwhelming. 

But I would argue with the innovations of cell phones and technology you can make blogging and running a business far easier then ever before, to post to twitter and facebook from your phone! A few keys to my success on building my social media presence will follow, but first a secret...


Don't worry about your "followers" when you start posting. Counter to the advice you've read, social media, in this case twitter readers have many different habits. Yes, some will only read those who are in their news feed. However some users follow what's "trending" others search key words to explore what's been posting lately. Twitter will email you a weekly feedback page on your posts and number of page views. I have a mere 32 followers upto 132 followers as of today, but I have had weeks where page views for my posts have been 1,500 views and more. So while having regular followers shows people have an interest in your posts, meaningful content and tweets will be seen by relevant people.




Like these posts? SEE MORE at our New Blog Home JoanneKleeMarketing/Insights



What is YOUR Social Media Objective?

Twitter can help drive traffic to your blog or web page, which for me is extremely relevant since I sell documents online. Twitter helps drive traffic to my JK Marketing and Event documents at the scribd store. My docs are a form of income for me, so driving more worldwide traffic to help increase sales is my business goal. For your business you should also have an objective when building social media content. Having a presence on the web is critical in this day and age when the Internet has become a tool and resource for your clients. And as I have said in previous posts, it adds credibility to your business.


Follow me on Twitter @JkleeMarketing 



JK Marketing and Event Management Pics

As for my business documents mentioned above, I prefer Scribd for their policy on document ownership, profit split on all document sales and ease of use. Find my pages and documents for all your Marketing and Event Planning needs at https://www.scribd.com/JK_Marketing


You will even find unique Marketing resources for special projects and customer service excellence (communication is key!).

I use Twitter as my vehicle to get information our to Worldwide potential clients that documents are available. And while my followers have not significantly increased my document sales profits have - which is really all that matters right? People will "search" for a resource to meet their current needs, and when I post to twitter using #hashtags relevant to my documents, a search engine like google will quickly return a twitter search, using those specific #hashtags (successful integration of SEO as an advertising tool). This blogs traffic is not at a twitter viewership level, so instead I will leverage twitter to meet my business needs.



Make a plan on What to Write and start Posting, Tweeting, etc.


Examples: Here are 3 recent posts to help promote my business online.

I post my documents to twitter to gain access to a worldwide audience. Of course there are retweets to relevant articles. NOT retweets that you find everywhere, instead I try to reference interesting unique pieces that arent crawling the web everywhere.


Volunteer Application Promotion - linked here.



jkleemarketing@yahoo.com Marketing and Events Web Photo Hosting
Short Proposal and RFP




jkleemarketing@yahoo.com Marketing and Events Web Photo Hosting


And sometimes self promotion helps lend to credibility. When one of my documents had 15,000 page views... (My store is upto nearly 100,000 pageviews as of 2016!) I knew I had something valuable. So OF COURSE I posted the news to twitter.


Jkleemarketing.blogspot.com


(While blogging on my iPhone, I had a minor issue - I can't immediately upload photos to blogger. So instead here's the link to click through to the 15,000 views post... Think outside the box. How to: using the switch page view feature on safari, save your blog post - especially important because when you leave the blogger page it will occasionally not save your changed. Imagine losing an entire post!!  I logged into twitter web page, not via the app, clicked on a twitter post I want to feature, and select all on the web page address, copy. Then I return to this blog post, and paste the link.)

Similarly, the method mentioned above is the way I post to twitter.



Posting Your Business Web Links to Twitter

I use an easy method to post to twitter.

- I keep a page to my scribd store open in the safari Internet App.

- I keep a page open to tinyurl.com also. This saves me time not searching for the pages. I use tinyurl so my twitter feed stays clean, and my twitter posts contain more key words and #hashtags versus my 140 precious characters being eaten up by the web address to the link.

- I find the document I want to feature and click on it, this way I get to the documents dedicated page which contains its full description. Copy the URL. Paste into Tinyurl.com to make shorter. Copy the link. Then I go to my twitter app, and start a new post. I try to #hashtag my keywords and paste in the tinyurl. I can usually get 2-3 posts done in 15 minutes.

A quick way to help promote your business.




Service Excellence | Detailed | One Stop Solutions



Posted by Joanne Klee,
Consultant Principal
JK Marketing and Events

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