DIY Facebook Advertising: The Advertising Terms for Facebook and Marketing, Part Five
I love that people who land here are looking for the explanation of all that is Facebook AND Social Media terms. You Are Not Alone. The internet evolution is still growing. As each channel (there I go adding a new term to your vocab) to the web, there are new strategies and target audiences to leverage.
We started this Five Part Series here, with How to Align the Stars with Facebook Advertising. So as you go along your Advertising Journey, I am happy to help you stay in tune with the terms and approaches you can use to be successful. Good luck on your journey, you will do great.
As always, if you feel stuck, OR most commonly my customers find they do not have the time or the staff to manage this kind of project, call me - I can make this "mission possible!"
We started this Five Part Series here, with How to Align the Stars with Facebook Advertising.
Like these posts? Including This Very One with even more definitions and terms....
SEE MORE at our New Blog Home JoanneKleeMarketing/Insights
ADVERTISING TERMS
Notice I didn't call this Facebook Advertising Terms. Because most of Social Media Advertising is developed from Traditional Advertising. Target Audience is not a new concept developed along side Facebook. We Marketers have been conducting target market research since the days of Mad Men.
Advertisement.
Exposing your business to the world. Now we can actually say and mean "the world" because the internet is the best advertising tool there is. Marketing has evolved into getting your business in front of actual potential customers, and not by chance (as are the long by-gone days of newspapers and church bulletin ads). Now we can be directly in front of YOUR EXACT CUSTOMER. Advertising is still a business tool. In all it’s forms, ads from Print in magazines and newspapers, to the Social Media Channels we all love. Ads are everywhere. And in a large variety of vehicles.
AD CAMPAIGN
BLOGGING | WEBLOG | BLOG ... this page that you are reading is a 'blog post' or entry. The term 'blog' evolved from keeping a paper journal entry, to having an online journal, or web-log. Drop the we and you get Blog. You can of course "log" anything from the days events, to a story for keepsake purposes. And so the blog-o-sphere began to evolve into an industry. Today Blog platforms, or channels, like Blogger and Wordpress were developed to meet the blogging demand. So,e of these are still free sites to host your blog on. My original company blog for Joanne Klee Marketing at JKMARKETING.Blogspot.com is here. Currently blogging has exploded into a financial industry and stream of income for many people. From selling products and services through a blog, or reviewing a product online has profit built into it.
BRANDING
Your business has a 'personality' that is maintained by a set of written guidelines. Every client that interacts with your business has the same consistent experience time and time again because of these guidelines. It ensures your business personality has a tone, a look, and gives off an emotional responses to people that interact with the business. As you communicate the brands message, and every time a customer experience it, you will form an identity, and an organizational reputation. The logo, fonts, trademarks for your company ensure that the brand appears consistent and always recognizable. The service standards, protocols and innovations build the reputation.
CAFFEINE
The source of a Marketing Guru’s energy force. Drink from the caffeine fountain to sustain the work both day and night. I personally am an expresso and water brewed in a French Press kind-of-gal. Although Greek Coffee also has my heart. It's black tea (often darjeeling) as the afternoons pick me up. And when unwinding or for evening's, green tea or a chamomile blend finishes the day.
CHANNEL
Which channel will you turn to for the news? Is it TV, perhaps CNN or FOX? Perhaps you prefer to read short excerpts on Twitter? Channels are literally which screen you choose to get your information from. And so as a business owner you need to choose where YOU will have a presence on the internet so you can be a part of the source of information for consumers. Your business channel includes webpages, social media accounts and any content on the internet. Social Media is also known as a 'channel.' Social Media Channels include Facebook, Twitter, Snapchat, etc. Another channel is a website. While websites are the new brochures, they are so much more than a brochure. (I can’t wait till smell-o-vision.) All these web pages make up a variety of channels.
CHICAGO MARKETING FIRM
Joanne Klee is an AWARD WINNING creative 20 year Marketing Professional and owner of her firm Joanne Klee Marketing since 2005.
CONTENT
The words on your web page. But content is so much more than just words. The details in the copy, images, and the look of your information is arranged to be aesthetically pleasing for the readers of your website. All the pages elements add to the 'content value.' Good content helps improve search results, which gets you more user traffic and ultimately more clients. Great GENUINE SEO Content Drives Results.
KEYWORDS
Everyday people search the web to find you, and your business. But what if people use search words, or KEYWORDS that are different than your jargon? Then they won't find your web page. That's right, you will not get found. That means no new web traffic, or new revenue. We developers use keywords to help link your products to customers who are online.
OPTIMIZATION ... The process of improving your web site ranking in search results. When you "Google" something, you get pages of results. Business owners want to be on - Page 1 - when their product or service is searched. Exactly how search engines rank sites is kept a secret. However digital industry best practices continue to allow us to get our clients quality results and good rankings on search pages. A properly “web formatted optimized site” will show the web page name, page headers and brief descriptions in search results. In addition to implementing optimization best practices on your web sites design and set up, content is the next step to full optimization. (See also Content.)
RESPONSIVE WEB DESIGN or MOBILE RESPONSIVE WEB SITE ... Just as water takes the shape of the vase that it is poured into, the same is the case with Responsive Web Design. Your website pages will correctly fill a screen whether on a laptop, tablet or mobile device. A Responsive Website will correctly layout your pages across any device.
SEO (Search Engine Optimization) See also Optimization... SEO is the steps that web developers take to help more people find your webpage. Search engines, like Google, use formulas called algorithms to return web page options that are relevant to a Users search inquiry. Google uses programs which are mini 'good virus' like software called BOTS to go out an eat up what they read on the web. All internet web pages “feed” these bots by providing content. Bots literally consume the words on the web page, in a blog, website, or social media post and consumes HOW the words are placed and formatted. The more words bot eats on your page that are relevant to KEY WORDS entered in the search, the more likely your page will show up on the search results. These BOTS look at headers, quotes, and the content on your page. Where the the content is on your web site gets a value applied to it for the search algorithm. When SEO is genuine, like say in the way you are reading this article, you get relevant readable information from the web, and search-able information for BOTS search results. That means more people can find your business online.
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Joanne Klee Marketing tag. Business owners frequently do not have the time or the staff to manage a marketing plan, or develop the strategy. But I do. I provide the know how expertise and partner with clients to make their business goals a reality.
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Posted by Joanne Kleé,
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Joanne Klee Marketing & Events
Service Excellence | Detailed | One Stop Solutions
