DIY FACEBOOK ADVERTISING: How to Pick which Facebook Ad is Right for your Business? Part Four
To Boost a Post or Not to Boost that is the Question? Philosophy often interferes in Marketing. Simply because there is a bit of theory on why people buy, when they buy and if we can influence their buying decisions. When considering all these aspects you have some decisions to make. Including WHICH Facebook Advertising Tool is Right for You?
Meanwhile be sure to visit our NEW BLOG HOME at joannekleemarketing.com today.
While I got into some details on HOW TO Pick a Post to Boost in Part Two and the Difference Between Boosting a Post and Promoting a Post in Part Three, here we can tell you about one additional option - which is TRUE ADVERTISING - A Newsfeed Ad.
We have covered many Facebook, Marketing, and Advertising Terms in this blog series on Facebook Advertising. We have a consolidated list of terms here at our new blog home and website. I recommend you take a peek at the list and familiarize your self or use it as a reference list on your Facebook Advertising Journey. The Blog Roll Continues there....
NEWSFEED ADVERTISING
Beyond the existing posts on your page, Facebook Allows you to become your own ad agency and create your own ad from scratch. Yes, you pick the image, the words and run your ad. Create a clever tagline, offer and be the Creative Director behind it all. Facebook Ads Manager tool gives you the access to running an Ad Promotion in Facebook.
This screen shot of my Facebook page shows you where to find additional advertising options. Facebook gives you options to:
1. Promote your website, "Get more website visitors" and Develop your own advertisement.
2. Promote locally, people in logging into Facebook around your business area will see your sponsored Ad in their newsfeed.
3. Promote your page, and get more likes / fans (obvi so people can see your Facebook business page regularly in their newsfeed and offers on a regular basis.)
4. Share Page with Friends. DO THIS NOW IF YOU HAVEN'T ALREADY. You would share your business page with your friends on your personal Facebook Page.
Every Facebook Business page requires an Administrator. That is a personal page or person who manages your business page. If you are not your page admin, because your friend or a consultant like me set it up - ask for Admin Access - and you can leverage this feature.
I won't go to in depth here except to let you know that you have options. Some people find leaving this type of advertising to the professionals. But there is no reason why you can't try it on your own. Someone who runs Facebook ads as a career can give your greater insight into the true success of your campaign. We can help you get the most impact per dollar and help ensure you ad message is clear and optimized for Facebook.
"I can make Facebook Advertising
Mission Possible for you
and your Business!" ----- Joanne Klee Marketing
From the Everyday to the Extraordinary...
Joanne
Owner | Consultant
Joanne Klee Marketing & Events
Service Excellence | Detailed | One Stop Solutions
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