A DIY Facebook Advertising Series: Facebook Advertising | How to Align the Stars. Part One
Promoted Post
Sponsored Post
Boost Post
Newsfeed Ad
Ads Manager
New Facebook terms are taking over our News Feed and giving Marketers, like me, really fantastic ways to target new customers for our clients. What Facebook is developing for advertising is NOT NEW! The advertisement strategy is an old one. However the vehicle we use to get the message out - in this case Facebook - is what's new.
Meanwhile be sure to visit our NEW BLOG HOME at joannekleemarketing.com today.
Meanwhile be sure to visit our NEW BLOG HOME at joannekleemarketing.com today.
While the different terms vary for Facebook Advertising there really are 3 basics to understand. I share these types of posts because clients ask me to explain the difference All.The.Time. After all most of my clients have a personal Facebook page. They are one of the 700+million Facebook users. And having a personal page YOU TOO understand the power of having a computer in your pocket.
So what really is the difference in the type of Advertisements on Facebook? Below is a breakdown on the types of Facebook Advertising. Which ad method is the best for your business? Well that is going to depend on a number of things. After these basics we will get into WHICH AD TO PICK FOR YOUR BUSINESS in the next post.
We have covered many Advertising Terms in this blog series on "Facebook Advertising." We have a consolidated list of terms here at our new blog home and website.
While I will break down the different type of Facebook Ads I thinking we really really need to establish the goal. When developing a Facebook Advertisement, probably to grow your business and advertise your products we will have 2 goals:
ALIGN THE STARS formula:
For any product or service - ever created - in order to promote what your are selling (a.k.a. Marketing) there is a basic formula for success....
1. FIND THE RIGHT AD
2. FIND YOUR BUSINESS AUDIENCE
We have covered many Advertising Terms in this blog series on "Facebook Advertising." We have a consolidated list of terms here at our new blog home and website.
While I will break down the different type of Facebook Ads I thinking we really really need to establish the goal. When developing a Facebook Advertisement, probably to grow your business and advertise your products we will have 2 goals:
ALIGN THE STARS formula:
For any product or service - ever created - in order to promote what your are selling (a.k.a. Marketing) there is a basic formula for success....
1. FIND THE RIGHT AD
2. FIND YOUR BUSINESS AUDIENCE
The right advertisement means the right image, the perfect message and sales pitch, that makes people click thru and ultimately BUY your product.
Finding your business audience is getting your advertisement in front of the people who want to buy your product.
If I am selling sky diving services do I want people in nursing homes to see the ad? If I am promoting a new alcohol beverage does the moms group down the street need to see it? As a new mom I can vouch that yes they do!
Let's jump into the complex world of Facebook advertising and the difference on the type of ads. Remember the STARS ALIGNING goals we listed above. Each Facebook ad will help your reach one goal. The strategy your develop needs to help your attain BOTH goals - to align the stars.
WHAT'S THE DIFFERENT TYPE OF FACEBOOK AD?
Here we go...
Three Facebook Advertising Types:
- Boosted post
- Promoted post
- Newsfeed ad
Each of these is an advertising option on Facebook. It is basically a way of deciding what type of advertisement to run. Goal #1 was to GET THE RIGHT AD. What's the right ad? It is the perfect message that people like seeing. And responding too. We want people to click on your ad and like your page! A Boost post is ideal for those new to Facebook Advertising and for people who do not have experience developing ads.
While there is an expertise to ad development, ret assured you do not have to work or partner with the hottest most expensive ad agency to get great ads and promote your business. You simply have to advertise.
As your business grows you will need to stay relevant and advertising targeting your audience and business will be important. In either case, if you do not have the time or the staff you can reach out to me to help you with any advertising aspect - from new and fresh to growing and launching a new product.
Your Boost Post is ideal because you know people liked it - it is really that simple!
For example if you had a post that was really really well liked amongst your page followers, maybe it had an extensive reach (all these terms are explained below), this may be the right Ad to run on your page. You can take your popular post and run it as an ad. Alternatively, you can create ads from scratch - develop your key messages and campaign development - and run the new ads as an advertisement.Yup, that's it.
See the next Post the Basics to Boost Posts on Facebook (Part Two), I will break down even further the basics of a Boost Post, What a post is and HOW TO FIND your best Post to use.
We will cover many Facebook Advertising terms in this blog series on Facebook Advertising. I recommend you take a peek at the list and familiarize your self or use it as a reference list on your Facebook Advertising Journey.
From the Everyday to the Extraordinary...
Joanne
Owner | Consultant
Joanne Klee Marketing & Events
Service Excellence | Detailed | One Stop Solutions
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