Monday, March 7, 2016

Planning for Catering Service, Customize the Proposal to meet your needs. Do you need a full bar of glassware or just Beer and Wine ware? And Other tips.

When planning that last party, do you remember looking at the catering service and thinking why did we have 2 bartenders, but only 1 server? Or why was there an extra fork at the table. 

Any item above and beyond your needs, used or not, came out of you pocket at the time of payment. And this is where planning experience and expertise plays a role. As a planner I look for the details in a proposal to make sure all the clients needs are met. And we scale back any unnecessary services that go above our needs.



Be sure to visit our NEW BLOG HOME at joannekleemarketing.com today.

"As a planner I look for the details in a proposal to make sure all the clients needs are met. "

There are loads of articles that get you good tips and advice. And this is one I send my clients for their bar and liquor considerations. Its several industry secrets how we can manage the event and make budget.

Starting with a good list of cost savers for food and bar. If you can implement these, that's a huge savings (15%+)


  • we will find out minimums for catering and bar
  • bottles of wine on tables not poured (saves $1,000)
  • choose mid level wines for dinner and a more expensive on for cocktails (or not)
  • skip champagne toast
  • we talked about a signature drink or two and serving wine and beer.
Save on lots of liquor variety! Or have shots of only 1 booze type?


  • also cut booze hours?: 
  • 1 hour open bar at cocktail hour
  • 1 hour wine at dinner
  • back to open bar for 2 hours instead of 3 (close for the last hour so people sober up?)
More tips and ideas than I can count are listed here...


Happy reading


ChiBeria Chicago to Las Vegas Fancy Itinerary and Non-Gambling fun

Posted by Joanne Klee, JK Marketing and Events. We are happy to help.
From the Everyday to the Extraordinary...

Joanne

Posted by Joanne Kleé, 
Owner | Consultant

Joanne Klee Marketing & Events
Service Excellence | Detailed | One Stop Solutions


Come meet me where you are:Twitter | Facebook 
WebSite | Blog


Monday, February 29, 2016

Making a Dinner Menu: The Menu, tips, advice and ideas.

I love to cook. But I don't always have time. I have found tho that staying on top of these at home chef skills help me keep my edge both in my business and as a mom.

Here is a recent selection I put together for a meeting of friends at my home. After getting any food allergies and cultural preferences down, I pulled from my repertoire of everyday yummy meals I can easily kick up to fancy.


Be sure to visit our NEW BLOG HOME at joannekleemarketing.com today.


My friend who knew both guests helped me make some selections.

I always offer a meat and a fish. Sides are usually vegetarian to appease anyone eating light or vegetarian. I don't tend to serve basic salads (lettuce and veggies) unless its our summer block party and Im feeding 50+ people. 

My little secret: everyone thinks I worked all day and magically whipped together a multi course meal in 2 hours. Thats Not the case. 

My soups can be made ahead, up to 2 days (and taste better if the flavors meld over at least a day).

Meats can marinate a day ahead, and be popped in the over with little handling. Or a slow cooker will do the trick with pulled pork or braised beef dishes.

I love fresh ingredients- but I am a mom, who works. So i have learned how to freshen canned goods. Black beans are rinsed and simmered in onions, garlic and peppers, or my homemade frozen cubes of sofrito. Beets get sliced and a squeeze of lime. Mandarins don't need extra love because they absorb the flavors they are presented with. This also goes for pre-sliced servings or shredded carrots versus my doing the sou chef work. Nearly everything can be bought convenient style. Butternut squash, comes frozen and cubed - easy peezy goodness.


"Black beans are rinsed and simmered in onions, garlic and peppers, or my homemade frozen cubes of sofrito."

In this same tone, raw ingredients are served fresh, always. Fresh bread- greek style is excellent for table service. With that our local market has Amish and Polish butter where the flavor comes thru in every schmear. Soften butter at room temp for 15 mins before serving. A fancy plate and butter knife helps make it appealing.

Desserts like flan are a make ahead must, needing time to cool. And bought ice cream is easily topped with frozen fruits and sugar, heated in a sauce pan for an easy compote!

Starters of course can be slices before guests arrive. I save time by opening all my cheese packages in advance and store in an air tight container. That saves 15-20 minutes easily when guest arrival is approaching. The same goes for rinsing grapes when they arrive at home. Get it done and forget it. (Also dried fruits can replace fresh, so I always have a bag in the pantry just in case.) these time savers let you have those extra moments for pouring wine and resting as you wait for guests.

"Dried fruits can replace fresh, so I always have a bag in the pantry just in case. These time savers let you have those extra moments for pouring wine and resting as you wait for guests."


So now: Open container, slice cheeses, arrange pre-washed fruit. Replace in container and display. Open crackers, pour into basket. Done. Wine please.


Dinner for the Great Meeting: 

Hows arrival around 4:30

These are my specialties. Happy Selecting. 

Dinner Served Family Style

Starters:
- Cheeses, grapes, and baguette slices and those target crackers ;-)

Table Starter:
- Red Beets and Spinach salad with mandarins and a balsamic reduction.

Pick a Soup: (served with Greek Bread and Polish Butter)
- cup of soup: corn chowder w or w out shrimp 
- OR Butternut squash
- or seafood soup (sopa de mariscos).

Babcias Pierogi will be served w sour cream.

Pick 1 an additional entree...:

French-ish
- Shrimp Creole: shrimp saute in red tomatoe sauce with veggies and creole -not spicy- seasoning. Served over white Jasmine Rice. Siraha sauce or tabasco on the side.

Mexican Style -
- Fajitas with lotsa of veggies mixed peppers, onions. And served with a variety plate of seared steak, chicken and shrimp.

Toppings on table: sour cream, cheese (fresco or cojito), cilantro, etc.

Or Soft shell Tilapia Tacos.
Same toppings as above.

Guatemala:
Tostadas Guate style - a make your own fun light meal.

Make your own tostada; Layer onto a Crispy tortillas:


1. 1 spoon of this Veggie base: red beets, carrots, green beans, diced and cooked.
2. toppings at the table: ground beef, onions (raw), mexican cojito or fresco cheese, boiles egg slices, lime weges, sour cream.
3. Sauces: dallop of tabasco, horseradish, (even wasabi - not true to the original dish).
4. Enjoy over a plate! 



Pick your 1 starch and 1 veggie:
- Baked rosemary garlic red potatoes (or fingerlings if I can find them!)
- green beans sauteed & lightly breaded,
- tri-color carrots in sweet glaze
- black beans and rice (Puerto Rican Style, made with a homemade sofrito base).
*if you pick tostada I recommend rice, and black beans will be served on the side. Tostada really is an all in one kind of meal.


Desserts
- Drink: Eisewine (Icewine) and Djadeks (grandpas) wine

Small servings of a variety of: 
- Homemade Flan
- Homemade Crepes with Nutella or Butter and Sugar
- or custard ice cream served with a compote fruit reduction, berry mix. Or mango.

- expresso, or americano, served with pan warmed milk (light froth) for  coffees or blooming flower green tea.

         ### 

Can't wait to see what you pick!!

Day 4: Leave Shin Yokohama Japan and take bullet train to Hiroshima. Morning Breakfast, Yokohama souvenirs, sleeping on the train
Leaving Shin Yokohama. These are Fantastic Dinner Options


Posted by Joanne Klee,
Consultant Principal
JK Marketing and Events

Comment Below on what you THE READER would select...

Monday, February 22, 2016

Management Script, showflow, timeline and run through for your event. Campaign management "on the same page." Single Day or Multy Day Plan.

If you are a detailed person, someone who organically can sense what's needs to happen next in the day, in order to arrive at a complete show by the end of the weekend then you can manage being an Event Manager. And you still need an excellent format for managing multiple layers and moving pieces. And if details aren't your savvy, then there are resources and templates I can provide to help you.


"It's an extraordinary feeling having 27,000 page views. There is a need for this service we provide."

Excellence in Service and Providing you with solutions to meet your needs, that is my niche. That is WHO I AM... but it is not WHAT I DO. I connect to clients. It is the all mighty Marketing SEO Desire, to not only reach our clients, but connect with them. It's an extraordinary feeling being an independent consultant and experiencing 27,000 page views for a document I've provided. 

Like these posts? SEE MORE at our New Blog Home JoanneKleeMarketing/Insights

"The professional touch and customer service is what goes above and beyond what the clients need for the project." 

Customers want their projects completed efficiently, on time and and budget. The professional touch and customer service is what goes above and beyond what they need done. I am not giving away any competitive advantage by selling documents online that I use in business. But this is one of my secrets to success. Managing all details in one timeline, for a one-day event or a product campaign happening over multiple days.

Selling documents is providing a service to the customer I have not met yet, the customer who needs to supplement their project. And if I can provide that tool, or template, then that;s another way to provide One Stop Solutions. And I am happy to help.


"Make this show flow timeline your own, with your added flair and touch to it."

So it's time for the project launch. I have been on many Marketing Projects where it's campaign weekend and many moving parts needed to happen. That's when this file breathed life. It is sort of a living file because it is always changing. Details are modified, events added, some last minute touches can always be found. Make this showflow timeline your own, with your added flair and touch to it. 


After having worked on countless events and campaign launches, this is still my go to document to manage 1-day to several days of activities. It can be your too.






These documents are BOTH from ACTUAL Client events which I produced and staged. 
There are ideas you haven't seen. These are by far one of the best ways to put everyone on the client end "on the same page." Any and all committee questions are answered:

WHEN are the deliveries?

WHO is introducing the Emcee?

WHO is Introducing the Foundation President?

DID we remember to script his EARLY CAREER AWARD?


Any an all questions are addressed in an easy to scan thru layout.

Another version is also available here.








JK Marketing and Events
Managing timelines, so you don't have too


Visit my scribd store at scribd.com/jk_marketing I am here to help you and ensure success.


From the Everyday to the Extraordinary...

Joanne

Posted by Joanne Kleé, 
Owner | Consultant

Joanne Klee Marketing & Events
Service Excellence | Detailed | One Stop Solutions


Come meet me where you are:Twitter | Facebook 
WebSite | Blog


Monday, February 15, 2016

Remember to Say THANK YOU to Everyone, Include Sponsors, Vendors, And Associates

Remember that last Marketing Program where the Sponsors said it was one of their best campaigns? Those Sponsors are the happiest of customers. And then,... when it was all over... did you say thanks?

One of the best ways to stand out in business is following those simple Golden Rules of Service.


  • SAY THANK YOU
  • Location, Location, Location
  • and Always Put the Customer First (notice it's not the "always right bit.)

Customers take up two of the three rules. Because without customers we DO NOT HAVE a business. Who would you sell too? Saying thank you is so simple, yet so easy to forget. In my new client checklist a thank you note is a part of the white glove approach I use with customers. They don't have to choose my consulting service, and I know they will be happy with it. But I want them to feel the appreciation. 

JK Marketing and Events
Say THANK YOU to those that Make It Happen!



Like these posts? SEE MORE at our New Blog Home JoanneKleeMarketing/Insights


Ah! There is another Marketing piece of cold. Making an Emotional Connection with clients HOW CAN I DO THAT? It really is simpler than you think. Saying thank you goes a tremendously long way. 


So you can't think of what to write, in a pro letter or simple notecard. Here you go, all written for you, and you can make EZ changes to make it your own.

Saying Thank you - It doesn't Hurt.
"There is another Marketing piece of cold. Making an Emotional Connection with clients. It really is simpler than you think."

This document is one of my most popular. The wording is concise and simple. The message is clear: Thank you.



Visit my Scribd Store for more Marketing and Event Related Documents. Custom document requests accepted. 

Let's make your business grow! 

The other way to find this Thank You Letter is in the COMPLETE SPONSORSHIP PLANNING KIT, it has all you planning needs for a successful event or campaign.


From the Everyday to the Extraordinary...

Joanne

Posted by Joanne Kleé, 
Owner | Consultant

Joanne Klee Marketing & Events
Service Excellence | Detailed | One Stop Solutions


Come meet me where you are:Twitter | Facebook 
WebSite | Blog


Wednesday, February 10, 2016

Clients Can tell you what you do well. Testimonials A La Carte

Remember that last project? You navigated so many details efficiently and quickly. The client was thrilled and you are on to new projects....errr WAIT! 

STOP! You Can Grow your Business Brand.

Building a business takes expertise and ability. Which you have. It also needs advertising to grow. When have you last advertised? When did you last talk with previous clients about potential future business? 



THE TESTIMONIAL

Okay, it is not the newest concept in Marketing, but it is a quick and easy tool to continue building you brand. 


"Building a business takes expertise and ability. It also needs advertising to grow."


Like these posts? SEE MORE at our New Blog Home JoanneKleeMarketing/Insights


ASK Clients for a quote. What did I do exceptionally well when we last worked together?

ASK Customers if you would refer my business, what would you tell the person in 1-2 sentences? 

ASK Associates how did my work help you? Can you put it in a sentence?

JK Marketing and Eventd
Nurture the Client Relationship, they will thank you. 

Asking for the compliment can seems awkward. But when positioned as a testimonial to help your business, it stays about the business that you provide. The services that you exceed in. 

ASK FOR THE TESTIMONIAL about YOU. 

Need a quick format to lay into a postcard or email. Here it is...





Click through to my Scribd Document Store for more files like these...


From the Everyday to the Extraordinary...

Joanne

Posted by Joanne Kleé, 
Owner | Consultant

Joanne Klee Marketing & Events
Service Excellence | Detailed | One Stop Solutions


Come meet me where you are:Twitter | Facebook 
WebSite | Blog