But I would argue with the innovations of cell phones and technology you can make blogging and running a business far easier then ever before, to post to twitter and facebook from your phone! A few keys to my success on building my social media presence will follow, but first a secret...
Don't worry about your "followers" when you start posting. Counter to the advice you've read, social media, in this case twitter readers have many different habits. Yes, some will only read those who are in their news feed. However some users follow what's "trending" others search key words to explore what's been posting lately. Twitter will email you a weekly feedback page on your posts and number of page views. I have a mere
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What is YOUR Social Media Objective?
Twitter can help drive traffic to your blog or web page, which for me is extremely relevant since I sell documents online. Twitter helps drive traffic to my JK Marketing and Event documents at the scribd store. My docs are a form of income for me, so driving more worldwide traffic to help increase sales is my business goal. For your business you should also have an objective when building social media content. Having a presence on the web is critical in this day and age when the Internet has become a tool and resource for your clients. And as I have said in previous posts, it adds credibility to your business.
Follow me on Twitter @JkleeMarketing
As for my business documents mentioned above, I prefer Scribd for their policy on document ownership, profit split on all document sales and ease of use. Find my pages and documents for all your Marketing and Event Planning needs at https://www.scribd.com/JK_Marketing
You will even find unique Marketing resources for special projects and customer service excellence (communication is key!).
I use Twitter as my vehicle to get information our to Worldwide potential clients that documents are available. And while my followers have not significantly increased my document sales profits have - which is really all that matters right? People will "search" for a resource to meet their current needs, and when I post to twitter using #hashtags relevant to my documents, a search engine like google will quickly return a twitter search, using those specific #hashtags (successful integration of SEO as an advertising tool). This blogs traffic is not at a twitter viewership level, so instead I will leverage twitter to meet my business needs.
I use Twitter as my vehicle to get information our to Worldwide potential clients that documents are available. And while my followers have not significantly increased my document sales profits have - which is really all that matters right? People will "search" for a resource to meet their current needs, and when I post to twitter using #hashtags relevant to my documents, a search engine like google will quickly return a twitter search, using those specific #hashtags (successful integration of SEO as an advertising tool). This blogs traffic is not at a twitter viewership level, so instead I will leverage twitter to meet my business needs.
Make a plan on What to Write and start Posting, Tweeting, etc.
Examples: Here are 3 recent posts to help promote my business online.
I post my documents to twitter to gain access to a worldwide audience. Of course there are retweets to relevant articles. NOT retweets that you find everywhere, instead I try to reference interesting unique pieces that arent crawling the web everywhere.
Volunteer Application Promotion - linked here.
Examples: Here are 3 recent posts to help promote my business online.
I post my documents to twitter to gain access to a worldwide audience. Of course there are retweets to relevant articles. NOT retweets that you find everywhere, instead I try to reference interesting unique pieces that arent crawling the web everywhere.
Volunteer Application Promotion - linked here.
Short Proposal and RFP
And sometimes self promotion helps lend to credibility. When one of my documents had 15,000 page views... (My store is upto nearly 100,000 pageviews as of 2016!) I knew I had something valuable. So OF COURSE I posted the news to twitter.
(While blogging on my iPhone, I had a minor issue - I can't immediately upload photos to blogger. So instead here's the link to click through to the 15,000 views post... Think outside the box. How to: using the switch page view feature on safari, save your blog post - especially important because when you leave the blogger page it will occasionally not save your changed. Imagine losing an entire post!! I logged into twitter web page, not via the app, clicked on a twitter post I want to feature, and select all on the web page address, copy. Then I return to this blog post, and paste the link.)
Similarly, the method mentioned above is the way I post to twitter.
Posting Your Business Web Links to Twitter
I use an easy method to post to twitter.
- I keep a page to my scribd store open in the safari Internet App.
- I keep a page open to tinyurl.com also. This saves me time not searching for the pages. I use tinyurl so my twitter feed stays clean, and my twitter posts contain more key words and #hashtags versus my 140 precious characters being eaten up by the web address to the link.
- I find the document I want to feature and click on it, this way I get to the documents dedicated page which contains its full description. Copy the URL. Paste into Tinyurl.com to make shorter. Copy the link. Then I go to my twitter app, and start a new post. I try to #hashtag my keywords and paste in the tinyurl. I can usually get 2-3 posts done in 15 minutes.
A quick way to help promote your business.
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Posted by Joanne Klee,
Consultant | Principal
JK Marketing and Events
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