Saturday, March 23, 2019

Marketing Motivational Speaker in Chicago Joanne Klee

PROUD OF THIS 
***SPEAKER ANNOUNCEMENT***


Marketing Motivational Speaker in Chicago Joanne Klee 

Joanne Kleé is a marketing Guru with a creative, #AWARDWINNING20 year professional career. Joanne’s entrepreneurial vision led to #JoanneKleeMarketing, a #Chicago Based Marketing Firm, since 2005.

Chicago's Very Own Joanne Klee Marketing Motivational Speaker  


Joanne is #creative at her core. Her wealth of experience gives #businessowners access to #marketing + manage business opportunities. Her experience spans from exciting million-dollar retail #advertising campaigns to low-cost #grassroots initiatives.

JOANNE KLEE SPEAKER FOR YOUR NEXT EVENT 

Marketing Motivational Speaker Joanne Klee Chicago

The SoloCEO Summit takes place at the Illinois Institute of Technology in Chicago, IL on Thursday, April 4, 2019.  Tickets are available here: Solo Ceo Summit.

You want the Best Creative Marketing in Chicago.


You want the Best Creative Marketing in Chicago. 


Joanne Klee Marketing delivers your business marketing plans with the fundamental goal to get you customers. 

Your custom strategies are creative and aligned to enhance revenue. We add valuable customer data insights and give you access to marketing that is easy to use. Through the innovative digital marketing, advertising, multimedia, web development, and event management, we help you get customers. 

#MISSION POSSIBLE
You Want the best Creative Marketing in Chicago

Joanne Klee is creative at her core. She an award winning Marketing Guru. Clients know to expect smart and professional business marketing solutions that surpass expectations. With over 20 years experience, Joanne has developed Award Winning unique, custom content. We generate revenue focused results with style and professionalism.

Since 2005 Joanne’s marketing firm has evolved, but we never lost sight of providing service excellence and one stop solutions. We make marketing accessible to business owners.

#MissionPossible 

You want the best creative marketing. 


Get Listed! We believe in helping you business with the best marketing in Chicago.




Monday, January 30, 2017

Which Facebook Ad is Right for your Business? Part Four

DIY FACEBOOK ADVERTISING: How to Pick which Facebook Ad is Right for your Business? Part Four




To Boost a Post or Not to Boost that is the Question? Philosophy often interferes in Marketing. Simply because there is a bit of theory on why people buy, when they buy and if we can influence their buying decisions. When considering all these aspects you have some decisions to make. Including WHICH Facebook Advertising Tool is Right for You?

Meanwhile be sure to visit our NEW BLOG HOME at joannekleemarketing.com today.

While I got into some details on HOW TO Pick a Post to Boost in Part Two and the Difference Between Boosting a Post and Promoting a Post in Part Three, here we can tell you about one additional option - which is TRUE ADVERTISING - A Newsfeed Ad.

We have covered many Facebook, Marketing, and Advertising Terms in this blog series on Facebook Advertising. We have a consolidated list of terms here at our new blog home and website. I recommend you take a peek at the list and familiarize your self or use it as a reference list on your Facebook Advertising Journey. The Blog Roll Continues there....

NEWSFEED ADVERTISING

Beyond the existing posts on your page, Facebook Allows you to become your own ad agency and create your own ad from scratch. Yes, you pick the image, the words and run your ad. Create a clever tagline, offer and be the Creative Director behind it all. Facebook Ads Manager tool gives you the access to running an Ad Promotion in Facebook. 


This screen shot of my Facebook page shows you where to find additional advertising options. Facebook gives you options to:

Facebook Promote Advertising options



1. Promote your website, "Get more website visitors" and Develop your own advertisement. 

2. Promote locally, people in logging into Facebook around your business area will see your sponsored Ad in their newsfeed.

3. Promote your page, and get more likes / fans (obvi so people can see your Facebook business page regularly in their newsfeed and offers on a regular basis.)

4. Share Page with Friends. DO THIS NOW IF YOU HAVEN'T ALREADY. You would share your business page with your friends on your personal Facebook Page. 

Every Facebook Business page requires an Administrator. That is a personal page or person who manages your business page. If you are not your page admin, because your friend or a consultant like me set it up - ask for Admin Access - and you can leverage this feature.  


I won't go to in depth here except to let you know that you have options. Some people find leaving this type of advertising to the professionals. But there is no reason why you can't try it on your own. Someone who runs Facebook ads as a career can give your greater insight into the true success of your campaign. We can help you get the most impact per dollar and help ensure you ad message is clear and optimized for Facebook. 



"I can make Facebook Advertising 
Mission Possible for you
and your Business!"   ----- Joanne Klee Marketing




From the Everyday to the Extraordinary...

Joanne

Posted by Joanne Kleé, 
Owner | Consultant

Joanne Klee Marketing & Events
Service Excellence | Detailed | One Stop Solutions


Come meet me where you are:Twitter | Facebook 
WebSite | Blog



Saturday, January 28, 2017

Facebook Boost Post or Promote It. Understanding your Audience, Part Three

DIY Facebook Advertising: Facebook Boost Post or Promote It. Understanding your Audience, Part Three


Let's keep building on the Boost Post you selected in the last blog post review. Hopefully you came into this advertising exercise with some objectives. If not we can review the things to consider when running a Facebook Ad. We have covered many Digital, Facebook, Marketing, and Advertising Terms in this blog series on Facebook Advertising. We have a consolidated list of terms here at our new blog home and website.   


Meanwhile be sure to visit our NEW BLOG HOME at JoanneKleeMarketing.com today.

ADVERTISING PURPOSE


1. What are you advertising? 

What is the purpose of your ad? Do you want to promote a special product? Are you trying to increase traffic to your website to increase sales? Are you running a special offer on something you are selling.

Each of these objectives will have an Advertisement that will best suite the need. If you are running a product special than a post featuring that product is important. Along side the product post you can highlight the discount or special offer. 


2. Who are you making an offer to?

If you are trying to increase website traffic that consider your ideal user. If you sell women's clothes than ideally women are your target audience. But sometimes men buy clothes as gifts, so you might want to consider this in your promotion. 


3. What is the best way to reach your audience?

Now that you have an offer - or ad focus - and you understand your target audience, we can work thru the Boost or Promoted Post audience. 

In the previous post we walked thru how to identify a Post that you have on your Facebook page that is well liked and viewed. What we are not reviewing in this article is WHY the post did well. 


The Boost Post and Promoted Post definitions. 

There are two things to understand when you are about to Boost a Post. Facebook has different terms for running ads on their site. When you will be making a selection for your Ad Audience, it is important to understand the difference. There is no difference in price when you run a Boosted or Promoted post. It really is understanding the audience you are getting in front of. 

Definitions: Boost Post | Promoted Post

BOOST POST
If you pay to run your Post to your existing fans and followers - it is called a Boost Post. Literally taking your Post and Boosting it to Your Facebook Page Fans (followers).

PROMOTED POST
If you pay to run your Post to a larger portion of your fans and a target audience based on your selection criteria, this is called a Promoted Post. Literally taking a Post from your Facebook Page and promoting it to people who DO NOT currently like your page, people you choose through targeting. The option to “Like Page” will only appear to non fans. 

Newsfeed Ad (Advertising)
Realize in this particular process we have not talked about creating Facebook Advertisements from scratch. That is developing the ad and target audience independent of the Posts existing on our page. So the Ad looks like a normal post but has the word sponsored in the newsfeed. 

When it comes time to view the Insights from your promotion, the Like, comment and share data will be shown both on the original post and the boosted post.



The Pro's and Con's of Each Options

A Boost post is circulated just to page fans, so just that limited audience will see your post. But that is not necessarily a bad thing. But there are a few more things to understand in the decision making process.

Exclusive Offers
Perhaps you are running a special offer to EXISTING CUSTOMERS or Fans (Page Followers). Customers love feeling special. So an offer made just to them on a exclusive basis generally gets a good reply. 

Test Market
Perhaps you are offering a new product, and you want to TEST your idea on a group of people who understand your brand and who can offer customer feedback. 

Repeat Purchase
If you had run a deal in the past that was very successful, and you want to run the same offer again next season, or next year, using that same Post again to your existing fan base makes sense. These customers have purchased from your before and would like the offer to make their purchase again. Think Clinique Bonus Days every spring or Victoria's Secret Semi Annual Sale are both examples where a fan base would be beneficial. 

New Products
When offering something new and exciting, and you already have an established brand, a new product offer could be the introduction people need to be induced to exploring your product and website. In this case a promoted post to an expanded audience is beneficial. 

Growing the Business
If you are in growth mode then you will want to include an extensive audience for your offers. Or just promoting your brand to people who have not seen it before. When in growth mode go beyond your fan base. 

A/B Tests
Maybe we don't know which audience is right for you. You can run a program called an A/B test. This is something we marketers use to determine which approach is best for your business. We run test offers to a test audience and review results within a certain time frame. After some data analysis we can make some assumptions on what is the next steps to achieve your goals. Keep in mind that A/B testing has protocol behind it, and there are easy missteps to make if you do not have experience running these tests. 


DIY Boost Post Process, the How To Run an Ad Promotion

Now that you have considered your advertising purpose and understanding your ideal target audience we can look at some screen shots of the actual process on Facebook to run your Boost post. Running a post or an ad is called a Promotion. It doesn't come from Promoted Post. Instead it is derived from Advertising when you run an an Advertisement you are Promoting your Business. Therefore a Promotion. An Ad Campaign is a series of Promotions and channels.

These are some basic screen shots to get your thru the process. I realize that Facebook Advertising can be time consuming, confusing and when you add in the data analysis overwhelming. If you have reached your limit and want addition support you can reach out to me and I can help make this "Mission Possible."

Facebook People You Choose through Targeting | Advertising

Selecting People through Targeting (Target Audience) includes their gender, age, where people are located, and their interests. You do not have to use all these categories, only those applicable to your audience. 

Things to Consider for Location. Location does not mean where people live. Instead it most often relates to WHERE people Log Into Facebook. So it will identify users near the location you select. In addition consider the volume of users near the location. In this example Chicago, Illinois brings a large volume of potential audience.  You can limit the audience more specifically be a neighborhood name or a zip code selector. Perhaps use your existing client list and pulling zip codes from that? Or are you trying to enter a new market, look at zip codes you are targeting getting into. 

When Facebook Identifies HOW MANY PEOPLE you can reach it is only an estimate. Why an estimate? Because it depends how many people are given in that area on a certain day. If there is a Fest happening on the Saturday that you run your ad, you will have a bigger volume of users than on the day the Fest is not happening. These are all factors to consider.

After you have made your target audience selection you click SAVE and the BOOST. Clicking BOOST Starts your campaign.

We have covered many Facebook Advertising terms in this blog series on Facebook Advertising. I recommend you take a peek at the list and familiarize your self or use it as a reference list on your Facebook Advertising Journey.

Good luck. and Happy Posting.

From the Everyday to the Extraordinary...

Joanne

Posted by Joanne Kleé, 
Owner | Consultant

Joanne Klee Marketing & Events
Service Excellence | Detailed | One Stop Solutions


Come meet me where you are:Twitter | Facebook 
WebSite | Blog


Thursday, January 26, 2017

The Basics: How to Pick a Boost Post on Facebook, Part Two

DIY Lesson on How to Advertise on Facebook:  

The Basics: Boost Posts on Facebook. Part Two



Welcome Back to my multi-part series for a "DIY Lesson on how to Advertise on Facebook." If you haven't read the introduction you are missing out on the whole purpose of this conversation. We really need to understand WHY to advertise on Facebook and HOW to Align the Stars for your Business. So give a click here to understand the Advertisement Basics. It is a quick read I promise! 



Meanwhile be sure to visit our NEW BLOG HOME at JoanneKleeMarketing.com/Insights today.


Now that you have your goals under your belt, let's talk about finding that Ideal Boost Post. 

NOTE: This post is written in an informative and education tone, so expect definitions built into the content. 

We have covered many Digital Marketing Terms in this blog series on Facebook Advertising. We have a consolidated list of terms here at our new blog home and website. 

THE BASICS on a FACEBOOK Post  


When you write something for your Business Page wall it is called a "Post." That post is seen (mostly) by those who follow your page. The post will appear in their newsfeed. 

Over time you will want to check you INSIGHTS thru the Facebook Analytics. I am using images of my Facebook Page as an Example. Let's get to work.

Insights, Facebook Advertising How To


Scroll Down the Insights Page to SEE MORE POSTS.

Find your Facebook Post Insights, learn how to advertise



Keep clicking See More so you can scroll thru your posts. Do you see these numbers under REACH. That is basically how may people had your post appear in their newsfeed. Reach can be Paid or Organic. Click on the Terms Post to get a break down of these Advertising Terms for Facebook.

The older the post the more people have seen it, especially if it was popular. Engagement is another good indicator of Post Success. Engagement breaks down how many people interacted with the post in likes, shares and comments. 

This Analysis is your POST activity. You can review which posts are the most viewed and most clicked on. Facebook also does a really great analysis of ORGANIC posts versus REACH. Organic means people saw it in their newsfeed or via a search. If your page is public it will appear through the key words search. REACH is a combination of actions on the post. Including Comments, Likes and Shares. 

If you want to advertise on Facebook you can take this Post, which you already know had a really good response amongst your Facebook Fans and Boost or Promote it. 


A little note on Which Post to Use: Posts that work really well for an Advertising purpose need to make sense. Posts topics include how you make your product, maybe a recipe or special offer, news about your location or a branding piece reflecting your business personality. Just make sure the post you pick is relevant to today, and a current offer or topic. 


WHEN TO BOOST POST OR PROMOTE?


The post will show organically to (some) of your page fans. To get better reach - to reach more people - it will need to be boosted or promoted. Once you do either of these you can broaden the targeting beyond fans to other Facebook users. Also known as target market. 

A little note on Target Market: do you know your businesses target market. That is your "ideal customer" the one who buys your products or services. Understanding you target market will go a long way in selecting the right type of ad to run for your business. Because remember at the end of the day we are ULTIMATELY advertising your business. 

If the “Boost” button is used, the post will be shown with a “sponsored” message (we will explain that in TERMS below) to a larger number of fans. On the Boost Post Manager screen you can select fans, people who already follow your page, friends of fans or and entire new audience. If this is already getting frustrating just call me and we can walk thru the difference and see which ad is best for your business.

Why Boost a Post?

We know that your post already resonated with a bunch of your fans. Running the post again will possibly reach MORE of your fans that did not see it the first time. It can also create nostalgia with the fans who saw it already. You won't want to run the post too long because then people get sick of it. Thus the ad campaign method might be your best choice.

So here is the logic behind a Boost Post. Your fans really liked a particular post. Most likely your page fans have friends who like things similar to themselves. So why not promote the post to Friends of your Fans? Most likely these people are your ideal target market. This is a bit of a guessing game, so we really need to understand your product or service in order to see if this is the right strategy for you.

Why a Boost Post is not a blanket strategy. 


For Example: if I am a restaurant owner and I ran a product special "Throwback Thursdays, $5 pints and appetizers. Let's reminisce together." It is possible that my fans will want to be reminded of this. Also many of my page fans might have friends that also want this special. . . or do they? Some friends don't drink. Or perhaps one of my clients is a guest of a regular and doesn't live near my business. WHAT TO DO?

Another example is perhaps I am a business owner and my recent post was an article on "How to Crotchet a Pink Hat" and the lessons I offer at my shop. My page fans clearly love the lesson with a new stitch method. Just because your page fan likes to crochet as a hobby does not mean their friends do. WHAT TO DO?

Consider your product or service and target market when you want to boost a post.

How does a Promoted Post work?

Let's keep building on the Boost Post. Maybe you decided that you DO NOT want to show the post to your existing page fans, nor the friends of fans. Instead you know who your target market is so let's find them on Facebook. You can take your Boost Post and select your audience by zip code, interest or demographics. This basically allows your to align the stars and AD that works and TARGET your market.

It looks identical to the other method of increasing a post’s reach where the post has been promoted to create an ad.

We have covered many Facebook Advertising terms in this blog series on Facebook Advertising. I recommend you take a peek at the list and familiarize your self or use it as a reference list on your Facebook Advertising Journey.

You're nearly there. . . If you have chosen to Boost your Post I will break down some basics on the next blog post. Good for you getting thru these details and growing your Facebook knowledge.


From the Everyday to the Extraordinary...

Joanne

Posted by Joanne Kleé, 
Owner | Consultant

Joanne Klee Marketing & Events
Service Excellence | Detailed | One Stop Solutions


Come meet me where you are:Twitter | Facebook 
WebSite | Blog